DOWNLOAD ~ Understanding Sponsored Search # by Jim Jansen ~ Book PDF Kindle ePub Free

eBook details

Title: Understanding Sponsored Search
Author : Jim Jansen
Release Date : January 31, 2011
Genre: Databases,Books,Computers & Internet,
Pages : * pages
Size : 3463 KB

Description

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. Rather than focusing on the how, this book examines what causes the how. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry.